VTuber在游戏玩家群体中的受欢迎程度已超越游戏开发商和电竞赛事。根据2025年初Big Games Machine发布的调研报告，在1050名美国游戏玩家的抽样调查中，18%的受访者表示最常观看VTuber内容，这一比例略高于游戏大厂官方频道(17%)，更是独立游戏开发者频道(5%)的三倍有余。
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